Here’s a fascinating look into a “neurological quirk” I can’t believe that I’ve never heard of…  Synesthesia allows for the tasting of colors, hearing textures or feeling smells.  I wish I could have this for one day.

From the Richards Group blog.  Be sure to enjoy the embedded video, by Terri Timely.  Very well done.

http://blog.richards.com/how-does-your-brand-taste