I LOVE what The Richards Group did with the Sally Beauty Supply ad that I shot last October. They created little stickers that you can peel off to try against your skin/clothes. It also reveals the polish color name, making it easier to buy in the store.
This ad was part of a media blitz promoting Sally Beauty Supply’s new “Nail Studio.”
A separate tie-in was the amazing Nail Art Wall at the Dallas Museum of Art, where they recreated Monet’s Water Lilies using thousands of bottles of nail polish. It was quite impressive in person.
To see more of Cyndi Long’s work, visit clstudios.com